This project was for my Honours submission during year 4 of my Bachelor's Degree at Glasgow Caledonian University. The project was completed with the intention of having a positive effect on this target demographic, encouraging them to take part in reducing their Carbon footprint, or making more sustainable life choices.

The outcome of this project was an upbeat social media campaign that informed viewers of ways they can contribute to reducing the impact of climate change, accompanied by an app prototype that let users calculate their carbon footprint, and help identify sustainable brands and products